Your information.
Your privacy.

Effective Date: 25/01/2024

At Groundlytics, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website and services.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect several types of information to provide and improve our services, including:

1.1 Personal Information

Name, contact details (email address, phone number), and payment information (if applicable) when you register, place an order, or contact us.

Any other information you provide voluntarily when filling out forms, submitting feedback, or contacting customer support.

1.2 Usage Data

We may collect information on how our website is accessed and used, including details such as your device's internet protocol address (IP address), browser type, browser version, the pages you visit, the time and date of your visit, and the time spent on those pages.

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. For more information, see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1 Providing and Improving Services

To deliver our services, including the use of the Vienna Surface Tester (VST) and other related services.

To improve and personalize your experience on our website.

2.2 Communication

To communicate with you about your service requests, order status, or inquiries.

To send you updates about our services, promotions, or changes to this Privacy Policy, but you can opt-out of marketing communications at any time.

2.3 Analytics

To analyze and understand how our website is used, to improve functionality, and to optimize user experience.

2.4 Compliance with Legal Obligations

To comply with legal obligations, including any regulatory requirements in the UK.

3. Data Sharing

We do not sell, trade, or rent your personal information to third parties. However, we may share information in the following circumstances:

3.1 Service Providers

We may employ third-party companies and individuals to facilitate our services, such as payment processors, web hosting services, or data storage providers. These third parties will have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

3.2 Legal Compliance

We may disclose your personal information if required by law or in response to valid requests by public authorities (e.g., a court or government agency).

4. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, use, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your data.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we may retain billing information for tax and accounting purposes.

6. Your Data Protection Rights

Under the General Data Protection Regulation (GDPR), you have the following rights in relation to your personal data:

6.1 Access

You have the right to request a copy of your personal data that we hold.

6.2 Rectification

You have the right to correct any information you believe is inaccurate or complete information you believe is incomplete.

6.3 Erasure

You have the right to request the deletion of your personal data, under certain conditions.

6.4 Restriction of Processing

You have the right to request that we restrict the processing of your personal data, under certain conditions.

6.5 Data Portability

You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

6.6 Objection to Processing

You have the right to object to our processing of your personal data, under certain conditions.

If you wish to exercise any of these rights, please contact us at info@groundlytics.com.

7. Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal data, we will take steps to delete such information.

8. International Data Transfers

We may transfer your personal information to countries outside the European Economic Area (EEA), including the use of service providers based in countries like the US. In such cases, we ensure that appropriate safeguards are in place to protect your data, such as the use of Standard Contractual Clauses approved by the European Commission.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will update the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Groundlytics Ltd.
Email: info@groundlytics.com
Registered office: 124–128 City Road, London, EC1V 2NX.

For the cookie information referenced in this policy, see Cookie Policy.